The AFL has been warned it must be accountable for the death threats to players from angry punters as it hauls in tens of millions of dollars a year from sports betting companies.
The AFL receives a slice of every bet made on football matches and also secures $10 million a year from an official partnership with betting company Sportsbet.
Players have this week revealed a torrent of frightening threats because of punters losing bets when they failed to kick a goal or have a set amount of possessions.
Alliance for Gambling Reform spokesman Tim Costello said the AFL’s love affair with bulging bookmaker profits had created a “dangerous social situation”.