Whether it’s during the news, sport or family TV, we’ve all seen gambling ads glamorising and normalising gambling played over and over (and over!) again. It’s time to get gambling ads off the TV.
Sports gambling advertising is having a deeply harmful impact, with today's kids growing up now thinking gambling is a normal part of sport.
The broadcasters make big bucks peddling gambling on TV and online streaming. With so many in the community already feeling vulnerable, broadcasters need to #EndGamblingAds now and stop profiting from harm.
Tell the broadcasters what you really think about gambling ads
The only way to #EndGamblingAds for good is for broadcasters to know viewers will switch off if they don’t stop profiteering from harm:
- Complaints about the frequency of gambling advertisements should be made to FreeTV Australia (for free-to-air television) or Foxtel directly. If you are not satisfied with their response, you can also make a complaint to the Australian Communications & Media Authority.
- Complaints about the content of gambling advertisements (where they are offensive or misleading) should be directed to the Ad Standards Community Panel. Rules can be found in the Australian Association of National Advertisers (AANA) Wagering Advertising Code (and Practice Note).
Tips for making an effective complaint:
Make sure you express why you want to #EndGamblingAds, e.g:
- They’re harmful to kids
- They normalise gambling
- They’re offensive or irritating
- They take advantage of a community already very vulnerable in a time of crisis
- Make sure they also know they’ll lose you as a viewer if they don’t commit to #EndGamblingAds. There’s plenty of streaming services who don’t market harmful products ready to sell their service.